By Dr. Todd Bacile | November 29, 2013
SMS Marketing Statistics
Text Message Marketing Benefits
Consumers use text messaging in their everyday personal communications. Yet, promotional text message marketing (a.k.a. SMS marketing) does have a place in consumers’ lives!
Using mobile for marketing purposes is evolving. QR codes have their uses in the right situations. Mobile showrooming is creating new challenges and opportunities. Mobile apps are currently experiencing massive growth. Yet, a simple 160-character (or less) text message can be a powerful marketing tool. Checkout these 11 statistics in the infographic below:
Are you ready to begin an SMS campaign?
Dr. Todd Bacile (@toddbacile) is a Marketing Professor at Loyola University New Orleans and holds a Ph.D. in Marketing from Florida State University. Social Media Marketing Magazine ranks him as one of the Top 100 Marketing Professors on Twitter. Have a question or comment? Post it here and you will receive a response.
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