Social media marketing strategy in the classroom
Another eleven-week term wrapped up for my students and I last week. As we reflected on all the topics we have covered in all three social media marketing related courses I teach, a common theme emerged. Almost all the work we did in our final project within the concluding course was dictated by set goals and long-term objectives. As with any business, students first began setting goals and objectives that accurately addressed our vision and mission. With this information, they began to brainstorm about specific tactics that we could use to accomplish short-term goals and choose metrics best suited to measure performance. All of the short-term work students did also fell in line with the long term goals of the project set by myself, the instructor/creator.
The ‘campaign’ was very short in length, but it definitely gave them the opportunity to not only strategize, but also blog, utilize Google Analytics…
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